What is Aura™  ?

• Aura™ is a revolutionary new paint system comprised of a proprietary waterborne resin and colorant.  The Aura line will deliver the highest levels of paint performance in the areas of hide, film durability, flow and leveling.
• Product performance in these areas
• Outstanding Hide - No more than 2 coats  -  No matter the finish, No matter the color
• Quick Drying property – Recoat in 1 hour
• Benjamin Moore Professional Application Properties – excellent flow and leveling
• Unsurpassed Color and Dry Film Performance – Color Lock™  Technology
• 98% - “No Color Rub Off”
• Stain Resistant & Water Repellant
• Easily washed with soap and water
• Uniform finish with superior touch up and spatter free

What is Aura™ Color Foundation?

• Aura™ Color Foundation, available in red and yellow, was created to provide an optimal foundational coating under darker, brighter colors.  The Color Foundation will allow the applicator to achieve the correct color match with a minimal number of finish coats.

Can Aura™  be used on ceilings?

• Yes, Aura™ can be used for ceilings as it has excellent spatter-resistance properties.

Can Aura™  matte be used in a bathroom?

• Yes, Aura™  can be used in any location in your home.

Are there any areas in my home where a particular Aura™  finish should not be used?

• Due to ColorLock™  technology, Aura™  provides color without compromise.  All Aura™  products can be used in any location in the home.  Any color, any finish, anywhere.

Why is Aura™ so expensive?

• Aura™ is priced according to the value that it adds for contractors and homeowners as well as the technology and premium components required to manufacture this unmatched quality of  paint and color.

Do I only use it for deep colors?

• The proprietary ColorLock™ technology drives the color performance in all of the bases.  Color is noticeably improved; however, the dramatic dry film performance and applications differences between Aura™ and traditional latex paints warrants switching every customer interested in having the very best to this new premium product.  Premium product customers will LOVE all of the Aura™ finishes and colors.

Is the Aura™ product line odorless?

• The odor is minimal and due to its quick dry feature, any odor dissipates quickly

What is the warranty?

• The Benjamin Moore objective is for every Aura™ customer to be thrilled with the product.  Benjamin Moore will warranty the full value of every Aura™ quart, gallon, or sample for any reason.

How does Aura™ apply?

• Aura™ is unique high-build products that apply easily and uniformly whether rolled, brushed or sprayed.  All finishes are spatter free when rolled.

Is there any special technique for applying the Aura™  products?

• Use the same brushing technique as you would for any low VOC compliant interior coating.  Load the brush by dipping it ¼” to 1/3” into the can.  Pull the brush out of the product and tap the brush  to the side of the can to remove excess paint.  DO NOT SCRAPE the brush along the side of the can to remove the excess paint.  Apply paint in light pressure strokes, moving along keeping a wet edge.  A wet edge is maintained by always starting your brush stroke in or near the wet portion of the film and stroking it out to unpainted areas.  Aura™ will set up quickly so it is best to smooth out the product with light pressure and continue moving along.
• Roller application does not require any special technique either.  Choose the right nap size length depending on the profile of the surface you are painting.  Typically, you will use a high quality shed resistant 3/16” or 3/8” nap on smooth surfaces and ½” and higher for semi-rough surfaces.  The finish of the product can also factor in the roller nap size selection.  Typically, the flatter the finish, the longer the nap size.  For satin finish, a 3/16” shed resistant roller cover is recommended
• If you see that you missed or skipped a spot and the paint is already “setting up,” it is best to allow the paint to dry before going back and touching that area up.  Aura has great touch-up properties.  A superior job is attained with a two coat application.  Allow the first coat to dry completely before applying a second coat.

What are the application benefits of Aura™

• Extreme hide regardless of color
• Excellent flow and leveling
• Low spatter
• Recoat within one hour
• Stain resistant technology
• VOC compliant to the most stringent regulations

Can Aura™ product be sprayed?

• Yes, Aura™ can be applied by spray just as you would any waterborne, low VOC product.  It can be sprayed through airless or HVLP equipment.  Recommended spray tip size, filter mesh size and pressure settings can be found on the Technical Data Sheet.

How does it touch up?

• In traditional coatings only flat and matte finishes touched up in an acceptable manner.  With Aura™ line, not only do the flatter finishes touch up, but eggshell’s and satin’s touch up properties are noticeably improved.

What is the recoat time for Aura™?

• The Aura™ products have a one hour recoat time, which results in a very fast turnaround time.

When do I use a primer?

• There are a limited number of dark, bright colors that require one coat of Aura™ Color Foundation and one finish coat to achieve maximum hide and the desired topcoat color.  A list of the colors requiring the Color Foundation will be specified.  Aura™ Flat and Eggshell Finishes are self priming on most surfaces.  The Satin Finish is self priming except on bare surfaces where the appropriate Benjamin Moore Fresh Start All Purpose Primer is recommended.  In cases where stain blocking or rusting is a concern, then use a Benjamin Moore specialty primer.

Are there any new colors available in the Aura™ products?

• Introduced along with the Aura™ line is a new collection of colors known as the Affinity™ Color Collection.  The Affinity™ Color Collection is a palette of 144 harmonious colors that have been derived from global color, fashion and style trends.

Can all previous Benjamin Moore colors be made in the Aura™ line?

• Prescriptions for all Benjamin Moore colors are available in the Aura™ line.

Are there any ready mixed colors?

• There are no ready mixed colors in the Aura™ line; however prescriptions for all ready mix colors are available including White, Super White and Decorator White.

Can I get any color, even competitors?

• In addition to the 144 unique Affinity™ colors, Aura™ can be tinted to any color in the Benjamin Moore palette or any other custom color.

Can Benjamin Moore’s 405 latex glaze be added to Aura™?

• The glaze is compatible with the product.  However, the high performing properties of the dry film will be decreased with the dilution of the product.

Where can I find additional information on Aura™?

• The Technical Data Sheet and Material Safety Data Sheets are available on www.benjaminmoore.com